The Indian Way of Life
The Indian Way of Life
Publication Design, Illustration, Content Writing and Curation
The Indian Way of Life
Publication Design, Illustration, Content Writing and Curation
Using the past and current political happenings in and around the country, and the intended promise of the Constitutional texts, The Indian Way of Life is a satire that highlights the expectation vs reality of parts III and IV of the Indian Constitution.
Following a mixed media approach consisting of - Illustrations, imagery, writing, The Indian Way of Life can also be considered an archival document that can be referred back to from time to time.
The process included -
1) Studying the design brief: In this case, the brief was to look at the constitution, pick an article or a section, and come up with an artefact of choice
2) Research: To understand the project, and the topic at hand
3) Positioning and Proposal: Intent of the project, intended target audience and possible outputs
4) Ideation and Exploration: Creating a reliable database of information, exploring different outputs and visual language
5) Final Output: A 90 page illustrated, and collated political satire, highlighting the reality of Indian democracy, based on true incidents and happenings.
Applications used : Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Using the past and current political happenings in and around the country, and the intended promise of the Constitutional texts, The Indian Way of Life is a satire that highlights the expectation vs reality of parts III and IV of the Indian Constitution.
Following a mixed media approach consisting of - Illustrations, imagery, writing, The Indian Way of Life can also be considered an archival document that can be referred back to from time to time.
The process included -
1) Studying the design brief: In this case, the brief was to look at the constitution, pick an article or a section, and come up with an artefact of choice
2) Research: To understand the project, and the topic at hand
3) Positioning and Proposal: Intent of the project, intended target audience and possible outputs
4) Ideation and Exploration: Creating a reliable database of information, exploring different outputs and visual language
5) Final Output: A 90 page illustrated, and collated political satire, highlighting the reality of Indian democracy, based on true incidents and happenings.
Applications used : Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Publication Design, Illustration, Content Writing and Curation
Using the past and current political happenings in and around the country, and the intended promise of the Constitutional texts, The Indian Way of Life is a satire that highlights the expectation vs reality of parts III and IV of the Indian Constitution.
Following a mixed media approach consisting of - Illustrations, imagery, writing, The Indian Way of Life can also be considered an archival document that can be referred back to from time to time.
The process included -
1) Studying the design brief: In this case, the brief was to look at the constitution, pick an article or a section, and come up with an artefact of choice
2) Research: To understand the project, and the topic at hand
3) Positioning and Proposal: Intent of the project, intended target audience and possible outputs
4) Ideation and Exploration: Creating a reliable database of information, exploring different outputs and visual language
5) Final Output: A 90 page illustrated, and collated political satire, highlighting the reality of Indian democracy, based on true incidents and happenings.
Applications used : Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Typeface:
Typeface:
Typeface:
Avanika Sagar
Brand Strategy & Creative Communication
A thinker, planner, creative, implementer, presenter, believer and the chief of pep talks – I wear many hats, and as an Indian strategist navigating the UK’s diverse advertising landscape, I bring a rich blend of cultural insights to the table.
Guided by my curiosity, enthusiasm, and empathy, I dive deep into understanding the brand’s biggest barriers, developing key insights - always chasing those aha moments to craft unique stories for brands and audiences alike.
From time to time, I share the quirks I face as an outsider navigating the U.K.'s adland culure. It’s honest and maybe a bit cheek. A book lover, my collection is only increasing but the space to store them, is decreasing. Also a 5 am yoga enthusiast with a love for dogs and coffee.
